Byrne Dairy and Paul deLima Introduce Fresh Roasted Coffee Ice Cream Creation

July 23, 2002

Upstate Businesses Team Up to Create All-natural Ice Cream Product with 100 Percent Colombian Coffee Flavoring

SYRACUSE, NY – Two Upstate New York-based companies today introduced a premium ice cream product co-created exclusively for coffee connoisseurs. Byrne Dairy and Paul deLima Company joined forces recently to create Paul deLima Cafe Ole – a combination of rich, dark, fresh-roasted coffee, deep chocolate and all-natural ice cream.The result of a collaboration between the two family-owned businesses, Byrne Dairy's Paul deLima Cafe Ole incorporates 100 percent Colombian Arabica Coffee, the freshest creams from New York State producers and premium chocolate bits from Gertrude Hawk Chocolates.

"Anyone can make coffee ice cream," said Bill Byrne, president of Byrne Dairy. "But premium coffee ice cream should have premium coffee flavor. Paul deLima offers the finest local coffee products available. Its Colombian coffee compliments our fresh, all-natural ice cream perfectly. When people think good coffee, they think Paul deLima."Both Byrne Dairy and Paul deLima put several flavor combinations to a rigorous course of taste testing before settling on the perfect blend of fresh cream and coffee. Using a variation of the "cupping" tests it conducts daily on coffee blends roasted in its Cicero, New York plant, Paul deLima tasters settled on the Colombian Arabica blend for its deep,rich body and light sweetness – the perfect features to compliment fresh cream.

"This ice cream is for people who like the taste of real coffee," said Peter Miller, president of the Paul deLima Company. "Byrne Dairy uses only the finest, freshest ingredients in its ice cream, and we're pleased they recognize Paul deLima as a company that maintains similar high quality standards. The combination of our mainstay products is a perfect match for even the most discriminating tastes."

Launched in conjunction with the National Dairy Association's National Ice Cream Month, Byrne Dairy's Paul deLima ice cream is available at all Byrne Dairy stores and dip stands as well as Wal-Mart, select Shur-Fine, Big M, and other major independent grocers across Upstate New York.

NATIONAL ICE CREAM MONTH®
In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90% of the nation’s population. In the proclamation, President Reagan called for all people of the United States to observe these events with "appropriate ceremonies and activities."

The International Ice Cream Association (IICA) encourages retailers and consumers to celebrate July as National Ice Cream Month, and Sunday, July 21, 2002, National Ice Cream Day.

ABOUT BYRNE DAIRY
For nearly 70 years, Byrne Dairy has been providing area families with fresh dairy products. Byrne has grown from delivering to a few local homes to serving schools and colleges, hospitals and nursing homes, restaurants and convenient stores, independent supermarkets and chains. Byrne Dairy is a family owned manufacturer and distributor of milk, dairy and ice cream products in New York State. Byrne Dairy’s commitment to exceptional quality has remained the cornerstone of its success since 1933. For more information on Byrne Dairy products, call 1-800-899-1535 or visit the company's website at the link below.

ABOUT PAUL DELIMA
The story of how a small Central New York coffee roaster grew to serve more than 6,000 restaurant, hotel, college,convenience store, office and food service customers began over a century ago. That was when Ella Barber deLima returned to her native Syracuse with bags of coffee from her husband's family plantation in Brazil. With the encouragement of friends and neighbors, she started a small family business, roasting and grinding the beans in her kitchen with bicycle power and delivering orders to a handful of Syracuse groceries.

Today, the Paul deLima Company continues to diligently blend and roast the finest coffees from around the world.Strict quality control procedures guarantee delivery of the freshest coffees to its customers across Upstate New York.With a team of over 100 employees, the company is dedicated to meeting the exacting standards of the industry. For more information about Paul deLima and its products, call 1-800-962-8864.